Appleton Estate LAUNCHES NEW PREMIUM LOOK

• May 22 2020
• http://www.jamaicaobserver.com/business-report/global-relauch-o-redesigned-bottle-and-package-signals-move-to-greater-premiumisation_194613

Appleton Estate Jamaica Rum, a global leader in premium rums, has announced its global relaunch to celebrate the brand's pursuit of excellence, but most importantly its commitment to the highest international standards of rum production.

Beginning with the Caribbean, the relauch featured the the introduction of newly designed packaging, including a reimagined bottle and label, and the release of a new premium blend — the new 8-Year-Old Reserve, a versatile expression of aged rum, revealing aromas of spicy fruit and oak, followed by hints of honey, vanilla, and Appleton's signature orange peel note.

A sleek, contemporary version of the iconic bottle shape is accompanied by a sophisticated new cork closure.

Beneath the closure, the neck label illustrates Appleton Estate located in Jamaica's Nassau Valley, followed by an embossed “1749” stamp in the glass, marking the date on which Appleton Estate was established.

According to Appleton Estate, the new label tells the story of each rum blend, as well as details on the unique production process. This process requires that Appleton Estate uses Jamaican limestone-filtered water during distillation and that no flavours are added to its rums.

In addition, the commitment to minimum ageing (each drop of rum is at least as old as the age statement on the label) and to the ageing of all rums entirely in the tropical climate of Jamaica is vital to the rums' quality and flavour profile.

Appleton Estate's rums age nearly three times more quickly than spirits aged in cooler climates, allowing for richer, fuller flavours to develop in a shorter period of time.