Disney, Twitter Team Up to Create Content for Social Network

• April 30 2018
• Selina Wang

Walt Disney Co. and Twitter Inc. said they’ll work together to create live content and advertising opportunities on the social-media platform using Disney’s properties, bolstering Twitter’s push to become a destination for premium streaming video.

Walt Disney Co. and Twitter Inc. said they’ll work together to create live content and advertising opportunities on the social-media platform using Disney’s properties, bolstering Twitter’s push to become a destination for premium streaming video.

Twitter and the Disney-owned ESPN sports network will announce specific live shows in development this week at their NewFront presentations in New York later Monday and on Wednesday, the companies said in an emailed statement. Disney’s media portfolio includes television networks ABC, Disney Channel and Freeform; the Disney Digital Network; Walt Disney Studios Motion Pictures; Radio Disney; and the Marvel comic-book universe. The companies said live content from those properties under the accord will be announced later.

The news sent Twitter shares up as much as 6 percent to $30.74. The stock had climbed 21 percent this year through the end of last week.

Bloomberg LP produces TicToc, a global breaking news network for the Twitter service.