Creative training institute iCreate Limited has appointed Sophia Harris as its new general manager, effective March 1, 2020.
As general manager, Harris will be responsible for the strategic development, marketing and sales for iCreate.
Harris is an expert in the areas of global business and brand development, commercial strategy, strategic contract negotiations, communications, global strategic partnerships, business management, problem-solving and digital marketing.
Prior to this, Harris served as director of marketing and business development at the Jamaica Football Federation for over two years.
“It is indeed an honour and privilege to be offered this opportunity to serve my country through education, a key pillar of any thriving nation. I implore all Jamaicans, the private and public sectors, to work together in partnership with iCreate, to demonstrate our commitment to furthering professional development and improvement of the skills of the nation's workforce of today and for the nation's leaders of the future,” she stated.
Listed on the Junior Market of the Jamaica Stock Exchange, iCreate is developed with the aim of filling the gap in skills training and development of creatives in Jamaica and the wider Caribbean, while being a key partner of the advertising industry, film production companies, animation and gaming companies, and creative outsourcing initiatives.
Harris holds a BSc in Business Management Studies and an MBA from the University of Miami, specialising in marketing and e-commerce.