ATL Automotive adds more Chinese brands to its line-up

In a rapidly evolving automotive landscape, ATL Automotive Group, which is a dominant force in Jamaica’s car market as well as master dealer for various auto brands, has recently added two more Chinese brands to its line-up.

The Omoda and Jaecoo brands will be housed in a temporary showroom at the ATL’s Oxford Road campus in New Kingston before transitioning to a permanent space, says Stephen Hector, deputy managing director of ATL Autohaus.

With the new additions, ATL Automtive Group now has 12 distinct brands under its umbrella. Running second is the Stewart’s Automotive Group, which represents seven brands.

“We’ve always worked on the premise that whatever you want a vehicle for — off-roading, family use, commercial needs, or city driving — we’ve got something for you,” said Hector in an interview with the Financial Gleaner. “It’s about providing people with a choice,” he said.

ATL Automotive’s current line-up includes five Chinese brands, Jaecoo, Omoda, BYD, MG and Foton; one Japanese brand, Honda; one South Korean brand, Kia; and five German brands, Volkswagen, Audi, BMW, MINI and Porsche. The portfolio spans compact SUVs to luxury sedans and high-performance vehicles.